When it comes to building a business there is a problem with a long checklist that you’ve got to think about. You’ve got to get your premises set up, suppliers, staff, marketing, and other aspects. One of the few things that can sometimes go amiss is that your shop name and branding are rushed. Yet this is one of the few things that can be rushed without causing long-lasting damage to your business opportunities. So in this article, we discuss how to come up with a shop name that will help your business succeed.

Why you Shouldn’t Rush When you Come Up with a Shop Name

Shop names seem like basic elements of the marketing of your brand. They almost seem irrelevant when compared to the prices and products you sell, but the shop name becomes an integral part of the purchasing process for customers. Nearly 80% of customers won’t buy from a brand when they don’t like the brand name.

In addition, a good shop name doesn’t just act as a way for customers to identify you for shopping. A good brand name can become a good focal point in giving directions. While this doesn’t mean that people will purchase your business, it does put your brand name into the conversation which can lead to inquiries and people looking you up.

Therefore, you want to have a name that is easy to pronounce and can be used as a quick waypoint.

How to Come Up with a Shop Name

Finally, a good shop name can make it easier to do some business. Suppliers, banks, and investors are going to look at your name when they decide how to respond to engagements with you. Suppliers are more likely to provide positive credit terms if they like your shop name but could provide worse terms if they think your name is poor.

Likewise, investors won’t invest in shops with a bad name.

Tips on How to Come Up with a Shop Name

Numerous tips are important when it comes to choosing a shop name for your new business. Here are some of the tips that you should consider.

How to Come Up with a Shop Name

1. Business Structure

One of the factors that you need to consider is what your business structure is going to be. Those that are going to register as an LLC in their state will require to adhere to state legislation for the name. Normally that means the exclusion of certain words and the inclusion of LLC or Limited Liability Company (or a form of those words).

However, that doesn’t mean that your shop name needs to include those words. In many states, you can have an official LLC name but also a DBA (Doing Business As) name.

2. Easy to Pronounce

As previously mentioned, you need to have your name easy to pronounce. Businesses that have an easy-to-say brand name can improve the chances of getting referrals to them. If someone can pronounce your name, they will say things to their friends like “Oh I got it at shop’ but if they can’t pronounce the name, they could either say it wrong, and people get confused or say, ‘Oh, I got it at the corner of the high street’.

How to Come Up with a Shop Name

3. Easy to Remember

The reasons for having a name that is easy to remember are the same as in the same point, why a name needs to be easy to pronounce. The problem is that humans can forget 90% of their experiences and memories within 30 days of engagement. And they can also forget 50% after just three days. Therefore, you want to have something memorable for your audience to remember.

4. Think Logo

Most of the successful brands across the world use their name in the logo. It makes it much easier to remember and links the brand directly to the logo. Therefore, you should consider that you want to have your name within the logo of the shop. Why have a logo? A logo is a focal point for branding and you can use it on all kinds of marketing materials, from leaflets to letters to get people to know who is engaging them at any time.

5. Be Unique

There are so many reasons why you want to ensure that your name has to be unique. One of the most important points is that you have to ensure that your name doesn’t infringe on protected names, such as those that have registered their LLC business, or got a trademark. Then there is also the point that you don’t want audiences to get confused between your brand and another company with the same name.

How to Come Up with a Shop Name

6. Use a Shop Name Generator

Humans, by nature, choose things that they’re familiar with and this is on an unconscious level. Therefore, to avoid this you might need to have some help. There are numerous ways that you can do this, but the quickest and most cost-effective option is to use a shop name generator. These name generators are very effective at building a brand name for free. All you need to do is enter a keyword for your business and click on generate. Then you will be provided with a list of potential names.

7. Check for Use

Finding a business name is one thing, but you should also be ensuring that your business name has a corresponding domain name that you can use as well as the social media accounts. Registering the domain and social media will prevent other people from stealing them. Online sales can be an effective option to improve sales and get more revenue or even get people to visit your shop. And social media is a vital way to market your business.

And it is important that some people might be registered on platforms like eBay and Etsy, and use social media but not have a website or registered business. So always check for use across as many platforms as you can think of.

How to Come Up with a Shop Name

Final Word: How to Come Up with a Shop Name

Above is the information you need to know on how to come up with a shop name. It is such a simple process that can help you generate a good business name that will carry your business forward.

Yes, local shops are ideal for websites. You can take pre-orders, orders for collection, orders for local delivery, or even orders for delivery. Websites can also be a central place for people to do stock checks and see the latest marketing data.
Numerous platforms are suitable for a small local shop website. For one, you should consider looking at Shopify or WooCommerce. However, you might want something less complicated like Wix or Squarespace.
A small local shop should be using, at least, Facebook and Instagram. However, other platforms like TikTok and YouTube could be considered for use.
The domain costs about $10 a year, hosting is about $15 per month. However, the costs to build a website can vary. Some websites can cost as little as $100 or they can be as much as $1000.
You should have as many domains as you can afford with the main domain name with all the extensions. This prevents someone from taking related domains and then stealing traffic from you. For instance, if you bought example.com and they used example.org, example.net, etc. It is a regular challenge small business owners face.