Starting a Cleaning Business
The cleaning industry is one of the biggest booming industries in the world. Year-on-year residential cleaning is going to show a 20% growth and by the end of 2024, it is estimated that 80% of households will use a house cleaning service.
And there is also the commercial cleaning industry. By 2027, this sector of the cleaning business is going to be worth $468 billion in the US. Compared to how much the industry was worth in 2020, this is a 51.67% increase.
Therefore, there has never been a better time for starting a cleaning business and this article will provide you with the best tips and advice for getting started.
Tips to Starting a Cleaning Business
There are numerous tips that you should know when you’re thinking of starting a cleaning business. Here are some of those tips about how you can generate a great brand, build a successful business and earn lots of revenue.
Tip 1 – Start with a Great Name
The first thing that you need to do is choose a name that is perfect for your business and the website. More than 3 out of 4 customers will choose the company they will work with based on the business name. If they don’t like the name, you won’t get the sales.
There are numerous ways that you can create a cleaning business name, and one of the best ways is to use a business name generator. This free tool can help you come up with a unique name that will appeal to audiences, it can also help you to check that the domain name is available.
Tip 2 – Choose your Audience
There are so many different audiences for your business that you can make a good impression in the market. You can have your brand deal just with commercial cleaning or you could be domestic. Alternatively, you might want to do both in a set area.
Doing a set area is a good option, as you can reduce the costs of moving from job to job. Another benefit is that you can benefit from improved visibility within a specific area, so your marketing results can be improved.
An improved audience management system allows you to be more targeted with your marketing. For instance, on Facebook, you can target those within a specific area, with certain interests. And you can replicate this in different ways across marketing systems.
Tip 3 – Create a Brand
A name is not enough, you need to create a brand image for your company. This includes a logo, marketing materials, spiels, and more. Branding is very important and you might want to bring in some marketing freelancers to help you.
The imagery might be a little expensive, but it can be worth it. You might want to add imagery to vehicles that you own. Then you can be advertising your brand as you drive around on your day.
Tip 4 – Create a Website
A website is an almost must in today’s world. While one out of three businesses doesn’t have a website, these are typically businesses like static food vans and other businesses that will have logistic issues with taking online orders.
A website for your cleaning brand will help you to attract customers. You can have a payment system installed on a website, to make payment management easier, you can take queries, set up schedules, and more on the website that can automate your process.
The more you can automate, the more time you can spend earning revenue. Administration time does take up valuable time.
Tip 5 – Setup Social Media
Social media is a vital part of your brand’s success. While social media is not successful in selling, many consumers tend to research brands they are considering buying from on Facebook, LinkedIn, and other social media channels.
If you’re thinking of starting a cleaning company, then you need to get yourself on social media. Don’t just stick to telling people what you offer though. Be proud of your work and show people a before and after image of your website.
Tip 6 – Email Marketing
Another way to generate a lot of interest in your cleaning business is to get email marketing going. Email marketing is one of the best ways that you can market, with an ROI of $44 for every $1 spent. To get people to subscribe to your mailing list, which is a legal requirement, you should go to events across your area and run competitions, an entry costs an email address.
Then you can regularly email those who have subscribed to the latest deals, what you’ve been doing, and more. An email once or twice a week can help you to build a stronger audience.
Tip 7 – SEO
You also need to do a lot of SEO marketing for your brand. There are going to be some problems with SEO to start with. For one, your domain will have a Google penalty applied against it. This new domain penalty can last for between three and six months. There are ways to reduce it to three months, namely by having an SSL certificate and regularly updating your website, but for the most part, you will have to wait it out.
Keywords are also important for your website’s success. Use a keyword tool to find the most important, relevant keywords for your industry. You want to have words that have a high search volume but also have low competition. Using this strategy will help you to rank quicker and higher on Google.
If there isn’t this combination, it is always best to have numerous keywords that have lower competition. This allows each keyword to bring in traffic. If you go for high volume but high competition, your website is likely to just get no traffic. Remember that those who are positioned below the fifth position on the first page will get less than 1% of the search traffic.
Final Word: Starting a Cleaning Business
When it comes to starting a cleaning business, it is important to get your business set up right. This starts with your business name, website, and marketing. Once you have these two elements sorted, then the rest of the business will fall into place.