New company names are hard to generate. There are several things to consider when it comes to naming a company and it can be one of the hardest parts of the startup. You don’t, for instance, want to have a name that clients will never be able to remember, say, or get confused with another brand. At the same time, you want something that will appeal to your target audience and be easy to rank on Google. That is why a company name generator can be one of the best tools when it comes to naming a new business.

In this article, we go through the steps required to use the company name generator to get a brand-new name for your venture. Your name will be catchy, and memorable, something that you will be proud of and something that you can share with audiences. At the same time, you will be able to generate a lot of traffic online that will help you bring in leads and more.

So start reading our guide to using the free company naming tool and you will get a name within the next few hours, a website domain, and everything else you need to get your business up and running.

Why Use a Company Name Generator?

There are numerous reasons why any new business owner will use a company name generator. For one, it is about creating a brand that an audience will see first and associate with you and your product/services. It is, therefore, the first impression. The name will also be how audiences will introduce you to their friends and family, helping you to find new customers with ease.

At the same time, you need to have a name that people will recognize as you. You don’t want to have a name that people can easily get confused with your competitor’s. This could lead to some customers going to the wrong brand and buying from them and not you.

And you want to make sure that your name is something that a potential customer can remember. Customers who are new to your brand might not purchase from you on the first interaction, about 80% of sales will only happen after six to eight interactions. This is a significant amount of interactions required for a sale, but this does count channels like Shopify, Wix, Squarespace, email, social media, podcasting, and YouTube.

And you don’t want to have a name that suppliers don’t want to work with. Some suppliers will want to boast that they have your business. This tactic works as a marketing tactic not just for the supplier for you, as it can help you generate a lot more inbound links that can help you with SEO.

However, a poor name will mean that some suppliers might leave you off their lists.

Finally, you want to have a name that won’t attract attention for the wrong reason. Those brands that have a name too similar to a successful brand will sometimes find that other brands will sue them for use of the name. Therefore a company name generator might save you from expensive legal fees and court action.

Tips for Choosing a Great Company Name

Here are our best tips to help you choose a name for your company. These are the tips you must follow if you want the process of naming your business a success.

Tip One – Make Your Name Unique

There are too many brands that think they can be clever and use a name that is too similar to another brand. While there are some advantages to this tactic, such as getting traffic from those looking for the other company, there are also major issues with it.

For one, it can be risky if the other company has protected the name. You might face legal fees and court fees from the other company if they decide to pursue you.

You might also confuse audiences, with some of those customers that are thinking of buying from you, going to your competitor instead.

An example might be something as simple as Accountants for New York or Accountant of New York being too similar. A simple small change might make the name different, but they are similar enough that people will recognize the similarities. It might also turn some customers away from your business.

Tip Two – Expansion Plans

One of the most common mistakes for any business is when they choose a name that limits its expansion over time. One option is to consider how Amazon came to its name. Originally they only sold books online, however, they had aspirations to sell lots more. Therefore, instead of choosing something as simple as Online Bookstore, they chose Amazon, because it was the largest river, had an A and Z in it, and because it sounded impressive.

Now the company is one of the largest in the world.

So don’t limit yourself if you think you’re going to expand operations in the future. For example, you might only offer website design now, but in the future, you might offer SEO, PPC, social media, or other aspects for your clients. Therefore, you might not want to choose Dave’s Website Designs and instead use something like Dave’s Web Services.

Another common name choice is where you’re located. Some companies will use their location because it can be a good idea for SEO. But if you want to expand into other areas of the world, this can be limiting later on. So don’t use a location if you’re not going to stay there.

Tip Three – Try Using Concatenations

Some of the most successful businesses, like KFC and IBM use concatenations. These are highly successful because they are relatively simple to remember for audiences and some of the largest brands have been able to showcase how well they work in marketing spiels. Using three letters is often best because three is a magic number that is significant enough to be remembered but also small enough for people to remember.

Tip Four – Ensure Social Media Platforms Have Available Accounts

Any company name that you’re going to use must have the available usernames available on social media. Social media might only be involved in about 1% of all sales, but it is often the way that customers are introduced to a brand, remembering that it can take between five and twelve interactions before a sale is made.

You need to check active and inactive accounts. Inactive accounts might not seem much like a threat, but there are challenges. The account could become active again. Or you might have people who confuse the old account with the others.

And you might want to ensure there aren’t any brands that are using platforms like Amazon, Etsy, and eBay to sell products but don’t have their website. You need to avoid these usernames, as they can be troublesome.

Tip Five – Ensure the Domain is Available

Another thing that you need to consider is to ensure that your company name has an available domain name. Some brands go completely wrong and won’t check this before printing flyers, letterheads, and more. And, amazingly, about 40% of small businesses don’t have a website. However, you don’t want a fraudster to steal your domain name and then use it to steal from your customers, which has been known to happen.

A domain check takes just a few seconds and is completely free to do.

You can use several domain extensions as well, from .com, .net, .shop, and more. Some recommend that you buy as many domain extensions as possible to stop another brand from stealing them and diverting traffic from your brand to their website.

How to Create a Great Brand Name with the Company Name Generator

These steps will help you use the company name generator effectively to come up with a new identity for your business venture.

Step 1 – Create a List of Important Words

The first step in any process is to ensure you have a list of potential words you want to include in your name. It can be a list of personal words that describe you or, it can be something that identifies what your business does. For example, you can use value propositions, products, services, and more. This list should be relatively long.

Step 2 – Reduce the List to the Best Options

Now you have to have the long list reduced. You need about ten words that mean the most to you. This step can take the longest part, and you can ask your support network for help. This can include your colleagues, friends, family, customers, or other people. You might also want to go out and collect some survey results from your local market.

Step 3 – Add your Names to the Company Name Generator

Now you need to add the list of words to the company name generator. This is a fairly simple part of the process that will help you to generate a lot of names quickly. Every click on the ‘Generate’ button will generate a list of names for you.

Here are some examples for you.

  • above Web Services
  • black Web Services
  • nasty Web Services
  • architectural Web Services
  • western Web Services
  • melted Web Services
  • elderly Web Services
  • vivacious Web Services
  • cautious Web Services
  • registered Web Services
  • superior Web Services
  • continued Web Services
  • curved Web Services
  • vulnerable Web Services
  • surviving Web Services
  • charming Web Services
  • unfair Web Services

  • domestic Business Services
  • molecular Business Services
  • spotty Business Services
  • flat Business Services
  • intimate Business Services
  • imaginative Business Services
  • grieving Business Services
  • notable Business Services
  • bumpy Business Services
  • psychological Business Services
  • circular Business Services
  • prepared Business Services
  • generous Business Services
  • polite Business Services
  • perfect Business Services
  • solid Business Services
  • long-term Business Services
  • plastic Business Services

Company Name Generator

You can try the company name generator below. It takes just a moment to try it out and you can check each domain with just a click.

Get a Name Idea

Step 4 – Reduce Your List Down

Now you should have a list of lots of potential names. However, you shouldn’t need to check every name on the list. You need to reduce the list down so you have between 10 and 20 names for you to go through during the rest of the steps below. These should be names that you could see yourself using for your brand. If you need help, try reaching out to friends and family.

Step 5 – Check for Use by Other Brands

The next thing that you need to do is to check for companies that might be using a name on the list. If a name attracts you a lot, it will likely have been used at some point. And you don’t want customers to get confused between your name and competitors. Remember that some brands might have a presence on Etsy or eBay and not have a domain name. This will make it harder for you to find them.

One of the things that you want to avoid is using a name that is similar as well. For example, you don’t want to use a name like Web Services of London or Web Services for London. These are too similar.

Not only could you confuse audiences, but you will never be able to compete with them on SEO if they’re established.

Step 6 – Check Social Media

Some brands might not have a presence on Google, about 90% of all published website pages never receive any traffic from search engines. And some brands might be so bad that they are hard to find, even if you are trying to find them. Or they might have a brand presence on eBay or Etsy with social media, but not any website.

Therefore, you want to check if social media accounts are available. And don’t use names where there are inactive accounts. These might become active again or customers might get confused.

Step 7 – Check Domain Name Status

The last check that you will want to do is to check the status of the domain name. Are the company names available on domain registration companies? Sometimes, one of the biggest errors that customers make is to mistype the name, so be sure that some other similar names aren’t taken too. It can take just a few seconds for you to check your domain name potential.

Step 8 – Choose your Name!

Now is the most exciting time for you to choose the final name for your company. You should have a smaller name, with some of the potential names taken out of contention. You might want to speak to friends and family about the final options.

Step 9 – Register Your Company Name Everywhere

Now you can register the domain, social media accounts, and more for your company. It takes just minutes to complete this work.

Final Word: Company Name Generator

The above steps and tips will help you generate a good company name. Use these and you could have a new name for your company.

It is free for you to use the company name generator, as much as you like. All you need to do is to click on the ‘Generate’ button and it will generate a new list of names.
There are no guarantees that the company name generator will deliver a name that will be available. There are just too many variables to look for. That is why you need to do your due diligence.
Two companies can have the same name, and there are some issues with this option. One, customers can get confused and another is that some companies can be fiercely defensive of their names and you might get some legal action.
You cannot register a domain forever. Instead, you have to register the domain for a set number of years, typically between one and three years, although some cases allow you to register a domain for ten years.
Yes, you can own more than one domain for a business. This can be a good option for those who want to ensure that traffic goes only to their website. You can use other domains to direct customers to the main website.
If you want to change your company name in the future, then you can face problems, customers might be used to your current name, and making a change can often cause customers to abandon your brand.
A domain takes just a few minutes to complete. All you need to do is to select the domain, make payment and the process is started. Normally the domain is completely yours in about 15 minutes.
You can use any platform that you would like with most domain providers. That is unless you register your domain on your website builders like Squarespace or Wix.
About 90% of eCommerce businesses will fail within about 120 days. And about 90% of all businesses won’t last five years. A good business name can be an important factor in your success.