How to Come up with a Brand Name
- Why Have a Brand Name?
- How to Come up with a Brand Name
- 1. Use a Brand Name Generator
- 2. Think About Values
- 3. Think About What Resonates with Customers
- 4. Be Unique
- 5. Create a Sense of Value
- Other Ways to Define Your Brand
- 1. Color
- 2. Logo
- 3. Wording
- 4. Website
- Final Word: How to Come up with a Brand Name
When you’re starting a business, the first thing that you need to do is come up with a brand identity. Brand identities are those that signal what the company is about, does, and more. However, designing a brand can be tougher than you might realize. Therefore, in this article, we will teach you how to come up with a brand name and other elements that will make you a success in your new business venture.
Why Have a Brand Name?
There are numerous reasons why you need to have a brand name. For one, branding is one of the most important elements that customers and suppliers will identify you by. If you don’t have a brand, there is nothing to distinguish you from other businesses in your niche, especially if some of the others have the same products/services/processes.
A brand allows your business to have something that customers can say to their peers that is
better than others. For example, some companies make their customer service central to their branding efforts. Other brands make their prices the most effective branding element.
A brand name is an important part of this. People need to have some way to name you. A good brand name doesn’t just identify you, it can also help you to become the central focus point within the niche. For example, Apple, Amazon, Walmart, Hoover, Google, etc are all brands that are leading their niche and as a result, some people use these names when they’re referring to a range of products that aren’t all made by the relevant brand.
How to Come up with a Brand Name
There are several ways that you can come up with a brand name, but there are more effective options that can help you build a better identity and business. Here are some of the things that you should do to help you come up with your brand name.
1. Use a Brand Name Generator
Why spend hours trying out words and names or reading a dictionary? Save yourself time and use a brand name generator. These tools, including ours, are free to use and can help you generate hundreds of possible brand names within just a few minutes. You just then need to check if the brand name is available.
2. Think About Values
The next thing that you need to do is to think about the values that you and your brand will have. You need to include these elements in your brand. Think about Facebook making a change in their brand name to Meta. This is because they want to move more into the Metaverse, which you can see with their VR sets and metaverse games. Therefore, Meta is the perfect brand name for the company, especially as they don’t just own Facebook with WhatsApp and Instagram included in their list of companies.
3. Think About What Resonates with Customers
Another thing is to think about what customers want to see and react with. It is easy to choose a name that is meaningful to you, your products/services, and what you deliver, but will customers want to use that when talking to others? For example, will you want to be known as the New York Accountants? The name doesn’t sound too user-friendly and it doesn’t sound catchy. Therefore, you might want to consider something else.
4. Be Unique
One of the other factors that you need to do is to be sure that your name is unique. For example, you don’t want your brand to be confused with another. So if there is a brand that has a similar, if not the same name, then you might want to use another name for the moment. There are numerous reasons for this. One, you don’t want your brand to be confused with the others for the other brand to steal your customers. Another reason is that some brands can be fiercely protective over their branding and may assume that you’re attempting to steal their limelight and steal their branding.
5. Create a Sense of Value
Another factor is that you want to make sure that you are creating value with the branding. You want customers to know what to expect from interacting with you. Just a few words can define this.
Other Ways to Define Your Brand
While a name is important, other elements are important when it comes to defining a brand. Here are some of the factors you need to help define your brand.
Color is of vital importance when branding your website. The color you use in marketing, logos, and other content can help you define your brand’s ethics and purpose. For example, red is often used for passion and importance, black in luxury, and green within natural brands. Using these colors carefully can help you brand your business.
Your logo can be a vital element for your brand. Ensure that you get a good logo designer to help you create that identity. Some logos are very simple and use just the letters, others include other elements like plants, animals, or products within their logo.
The words you use within any content or correspondence is vital. Different words can be interpreted in a certain manner. Some words can raise the price of your products/services by making you appear more exclusive. In contrast, some words can make your brand seem more accessible to the masses and attract a wider range of customers.
How you build your website is also very important for branding. Do you make it simple, what colors do you use, and what elements do you add to the website? A good website designer can help you build a site that will highlight your values and other important factors.
Final Word: How to Come up with a Brand Name
If you want to know how to come up with a brand name, then you need to read the above information. There is more than just using a couple of words. Using the above tips and the brand name generator, you can be sure that your brand can be successful in the short and long term.