When it comes to developing a brand there are several things that you need to consider. Who are you targeting? What is your business about? How will it perform online and offline? While all entrepreneurs have at least some level of creativity, sometimes to get the best name, you might need to consider using a brand name generator.

In this article, we look at some of the ways that you can use a brand name generator to enhance the process of building your company’s image from the start.

How Does a Brand Name Impact your Business Success?

Brand names have always had a massive impact on the potential of a business' success. More than three-quarters (77%) of all consumers will make their purchasing decisions based on the brand name, it doesn't mean whether you're on Shopify or WooCommerce. A brand name can actually become synonymous with a product or service, for example, Google, Starbucks, etc..

This can help you generate more leads. If customers think of your brand when they think of a product, they will use that in a search term and that will lead directly to your website. Therefore, you can earn a lot of traffic with just your brand’s name.

The Steps for Creating for a Brand Name

There are numerous elements that make for a good process for naming a new brand. Here are some of the steps that you need to take.

Step 1: Think About the End Goal

The first thing that you need to do is to establish what you’re looking for in the brand name. Are you looking for a brand that will encompass several different mini-brands, a company to be a household name, synonymous with a niche, etc?

Ensure that everyone you’re working with understands what you want to cover.

Step 2: Think Big

It is vital that you don’t think small when creating a brand name. For instance, you might want to start offering one particular product in your niche but expand in several years. Therefore, you need a brand name that will establish that you will move into those areas.

A classic example of this is Holt Tractor Company. Originally, sellers of just tractors, they changed their brand name to be Caterpillar (often shortened to CAT) and are now an international diversified seller of industrial products.

Step 3: Use the Truth About your Brand

The next step is to ensure that you’re looking at the truth about your brand. What are you doing that has made you famous or what distinguishes you from the competition. For instance, are you known for organic farming or delivering on time?

Adding an aspect of your operations to the brand name can be a great way to make a perfect first impression with your audience when they first meet you.

Step 4: Play Around with Words

Now you need to start developing a list. There are lots of ways that you can do this. The first step is to play around with the words that make up your brand. This could be something to do with what you sell, your founders’ name, or something else.

The first letter of the four singers for a pop group was used to create the name ABBA. Adidas was created using the first three letters from a pet’s name and the first three letters from the founder.

Step 5: Add Personality

A brand is supposed to showcase your company’s or organization's personality. Therefore, why not add some of that into your brand name? There are many ways that you can add personality, this might include a typo, a shortened form, exclamation mark, etc.

Google’s brand name was created from a typo when someone accidentally added an extra ‘o’ into the name. The founders loved it so much they kept it.

Step 6: Add Parallel Processing to your Naming

Next, you need to think about all the different ways that you can start to generate a brand name. There are several options that you can use including:

    • Asking colleagues,
    • Asking friends/family.
    • Speaking to current/potential customers.
    • An only survey conducted on social media or through email.
    • Hiring a freelancer that can help you generate name ideas.
    • Using a brand name generator.

Using a brand name generator can be a great first step when it comes to developing a list of brand names. It can be used to support lots of different other options. For instance, you can create a list of brand names using the generator, show this to colleagues, friends, and family, and get them to select their favorites.

From a list of four or five favorites, you can then canvas potential customers or send out a survey and get customers to show you which ones they prefer.

100 Brand Name Ideas

Here is a list of potential names for brands curated by the brand name generator:

  • AltiWear
  • Verve Apparel
  • EnchantWardrobe
  • StyleMoxie
  • UrbanThreads
  • ChicNova
  • TrendSetGo
  • ModishMaven
  • DapperDuds
  • CoutureCulture
  • LunaGrace
  • FashionForward
  • Eleganza
  • StellarStyle
  • DressedUp
  • GracefulGarb
  • VivaModa
  • SwankStreet
  • Stylista
  • ClassyCove
  • TrendTrove
  • EliteElegance
  • RefinedRags
  • CharmWardrobe
  • GlamourGalore
  • FashionFusion
  • VogueVibes
  • IconicThreads
  • SartorialSway
  • LuxeLane
  • TheStyleHaven
  • FashionistaFinds
  • RunwayRendezvous
  • PanacheParade
  • FlairFever
  • GlamGarments
  • ClassActClothing
  • TrendyTrunk
  • HauteHaven
  • ModeMingle
  • StylishSage
  • PoshPalette
  • UrbanChic
  • DashingDenim
  • SilkAndSuede
  • CoutureCoast
  • TailoredTrends
  • ChicClique
  • ModaMix
  • FabFinesse

  • GemsGalore
  • BijouxBoutique
  • SparkleSphere
  • JewelJunction
  • GemstoneGalore
  • ShimmerShrine
  • DazzlingDroplets
  • LuxeLuster
  • TreasureTrove
  • RadiantRocks
  • DiamondDelight
  • PreciousPendants
  • GemGarden
  • OpulentOrnaments
  • AuroraJewels
  • GleamingGems
  • JewelEssence
  • BrilliantBauble
  • EnchantedEarrings
  • AllureAdornments
  • GemCrafted
  • TwinkleTreasures
  • CharmedChic
  • StellarStones
  • GoldenGems
  • CrystalCove
  • LustrousLuxury
  • GemGoddess
  • DaintyDazzle
  • AdornAndGlow
  • BijouBloom
  • StarlitSparkle
  • OpalOasis
  • GlamorousGems
  • DiamondDust
  • JeweledJunction
  • SereneSapphires
  • BlingBoutique
  • RadianceRealm
  • CharmCascade
  • GemGrace
  • RegalRings
  • OrnateOrnaments
  • PearlescentPalace
  • MajesticMettle
  • ExquisiteExpanse
  • DelicateDiamantes
  • GleamAndGlow
  • GildedGems
  • GemstoneGallery

From here you can cut down the list to five with the help of friends or family like Superb Brand Name Generator, Ambitious Brand Name Generator, Worthy Brand Name Generator, Practical Brand Name Generator, and Compact Brand Name Generator.

Then you can take this smaller list to your email list or survey on social media. They might then be able to highlight the two best options (i.e. Ambitious Brand Name Generator and Compact Brand Name Generator).

With two, you can play around with the words and then come up with variations that you’re really happy with and want to progress with.

Brand Name Generator

Below you can try out the brand name generator for yourself.

Get a Name Idea

Step 7: Less is More Valuable

Remember that some of the best brands have a very short name. For example, eBay, KFC, and Red Bull. You should ensure that there are less than three syllables to the potential brand names that you’re going to use.

A really good example of this is Bayerische Motoren Werke that is known as BMW.

Step 8: Ensure Language Barriers Don’t Exist

One of the biggest problems with branding is when organizations don’t check what their brand name means in another language. When General Motors attempted to launch Opel Nova in Mexico, they forgot to check whether those words meant something in Spanish, which it did (‘not going’).

Toyota did understand this when they were launching their MR2 across the world. In French-speaking countries, they changed the name to ensure that the name wasn’t confused with ‘merde’ which means ‘shit’!

Step 9: Check for Usability

Another step is to ensure that you aren’t trying to use a brand name that is in use by another corporate identity. There are some ways that this isn’t a problem. If the name isn’t trademarked or registered, and your legal advisor can’t find a claim for it, then you might be able to use it. But it is always best to seek legal advice first.

Step 10: Defining the Final Brand Name

With the use of a brand name generator and other avenues, you should now have one or two names that allow you to choose your brand’s identity. This is when you have to make a choice and it should be a personal option.

Brand Name Generator FAQs

Here are some brand name FAQs that you might have when selecting your business’ name.

Can I use a name if it is already in use?

Sometimes during a search for a brand name you’ve come across a name that is already in use. For instance, if you’re looking to create a plumbing business, then there is probably someone already using the plumbing services.

That doesn’t mean that you can’t use the name. In some or most cases, brand names are not trademarked or protected, with the exception of some clear examples (like McDonald’s, Google, KFC, Amazon, etc.).

However, that doesn’t mean that you should use the name. By using the same name you could connect your brand with their reputation. If they have a poor reputation, you’re tainted with that reputation regardless of whether you’ve taken any work yet or not.

Another problem is that others might get confused between your brand and the competitor. You might get some people who search for your brand but because of the similar name, they go to the other company. Therefore, it is always best to look for something more unique.

Can I change a brand name?

There are many times when even the big players within an industry have changed the brand name. Facebook’s parent organization, for example, has changed its name from Facebook to Meta. This is for several reasons:

  • To demonstrate that they’re now more than just one social media channel.
  • To demonstrate a desire that they’re looking to move more into the metaverse.
  • Have a parent brand identity that is shorter and easier to remember.
  • Become more synonymous with the metaverse to corner the market.

However, there are problems with changing a brand name. Some audiences, even when loyal to your brand will not adjust to the change in name. Therefore, you can sometimes lose the message that you’re trying to get across.

Do I need a brand name with a good domain?

If you find a brand name generator option that you really like and there is the ability to register the brand name for a domain, it might be best to do this. A domain only costs $10 to $20 when it is free in most domain purchasing areas. This is a very limited cost.

However, if you lose that domain when someone purchases it, then you might regret the decision to wait. It might force you to change or restart your brand name process and end up with a name that you’re unhappy with.

How many times should I use a brand name generator?

You can use a brand name generator as many times as you like to get lots of different name suggestions. You can use these names directly, or you can adjust them slightly to make them fit more into your business objectives.

For instance, you might get 'Ambitious Brand Name Generator' from the generator, and then you might want to create several different versions of this name like AmBrand Gen or ABNG, etc. You can also add the first two words to create a new list of brand names that you can select from.

  • previous Ambitious Brand
  • supreme Ambitious Brand
  • substantial Ambitious Brand
  • purple Ambitious Brand
  • conceptual Ambitious Brand
  • loud Ambitious Brand
  • combined Ambitious Brand
  • helpless Ambitious Brand
  • simple Ambitious Brand

  • costly Ambitious Brand
  • quickest Ambitious Brand
  • small Ambitious Brand
  • sour Ambitious Brand
  • selective Ambitious Brand
  • vague Ambitious Brand
  • silky Ambitious Brand
  • spectacular Ambitious Brand
  • classic Ambitious Brand

You can then adjust these into something smaller if you would like. For instance, Combined Ambitious Brand could be shortened to CAB or Spectacular Ambitious Brand could be shortened to SAB.

How long should I take to generate a name?

Choosing your new brand name is very important. However, you don’t want to take too long for the process. In some cases, people have taken just a few hours to select the new name for the brand name.

Other brands have taken weeks to create the brand name. This is when they have several rounds of renditions of the name generation and speak to lots of different groups about the name. Some entrepreneurs will choose several brands and see how those names work out on logos, domains, and more.

Final Word: Develop a Brand with a Brand Name Generator

Above are the simple 10 steps that allow you to develop a brand name with the help of several tools including a free brand name generator. This can be a great way for you to get your new business off the ground and reach a new audience with ease.